Before I created my system - I was struggling with my photography business for years and was on the verge of giving up.
I was working all the time. I found myself in a constant state of juggling - late-night editing, marketing that wasn't working, dealing with clients who wanted the world for pennies...all the business things. On top of taking care of a new baby and my grad school deadlines.
And let's be honest, this little business of mine was barely paying any bills with $250 sessions that were few and far between. I felt like I was hustling all the time in all the ways I knew, but the hustle wasn’t hustling back.
I built myself a business that just wasn't enough and it wasn't worth it.
Which led me to questioning everything and eventually turning the entire model upside down, breaking all the rules and freeing me from the chains of running a photography business the way I thought I was supposed to.
After several years of trial-and-error, testing everything and figuring things out the hard way - without anyone guiding me, I've finally reached a point where I turned my photography business into a machine that consistently brings in dream clients.
Finally, I could actually pay myself a consistent 6-figure salary, take on just 4-6 sessions per month, and work 2-3 days per week with clients who were happy to pay my higher prices and love the printed art I created for them.
Plus, I was able to free up my time and spend it on what really mattered to me - my family.