And it’s not about the “one strategy” or the “one tactic.”
I’ll give you an example from another industry:
Real estate.
When we bought our home, our realtor went above and beyond and understood that, for us, it wasn’t just about the house and my list of basic requirements...
It was about finding the right community for our family.
He anticipated needs we hadn’t even considered:
Finding an area with families with young children, diversity, nearby parks, walkability around the neighborhood, trails for biking, and so on.
When we moved in, he left a welcome basket.
It had a map of the area with notes, a giftcard for a local ice cream shop, and a list of kids’ activities happening that month.
All of it was stuff our realtor didn’t really have to do.
But he did them anyway because he knows the EXPERIENCE matters.
This is what I applied to my photography business, too.
I started thinking about the experience I can give...
And the type of person who would appreciate it.
The result?